Chief Executive Officer Mr Pikirayi Deketeke describes this technological advancement as the new normal in this increasingly digital era which has been even more pronounced since the advent of COVID-19.

“The emergence of COVID19 fast tracked the consumption of digital services. Readers are migrating from print to digital while computers and mobile handsets have flooded the market with network coverage being widened. These developments have brought forth opportunities and challenges for content producers like ourselves; with exciting new changes to the production, dissemination and consumption of news,” he said.

Mr Deketeke said the new app will provide an all in one news service with all of the Group’s newspapers, radio stations and TV network being available at the click of a button where they will provide a seamless and interactive platform on which to enjoy news and entertainment.

“Regular content updates will be available on the app as we will now expect our journalists to push content from wherever they will be in the world. You don’t have to be in the newsrooms anymore to push content as the backend of the app can also be accessed on your mobile phones.”

Zimpapers has always been cognisant of the importance of partnerships with likeminded, forward thinking technical partners which has led to the successful rollout of products like the Mobile News Services and WhatsApp.”

For this particular app, the company teamed up with PD House Inc, a United States based company owned by young vibrant Zimbabweans who have ensured that the interoperability of the new app is second to none.