The Herald

History of Brand

From its “first limping appearance” on June 27, 1891 to the more regular weekly in 1892, The Herald has become one of the most widely read dailies in Southern Africa. Since the Pioneers sent a printing press by ox-drawn wagon from Cape Town to Salisbury in 1892, the paper has grown beyond the imagination of its first proprietors, The Argus Group of South Africa.  

Over the years, The Herald grew to become the flagship of the biggest newspaper group in Southern Africa. Some newspapers have come and gone, but The Herald has withstood the test of time.  

  • For the past 119 years, the Herald has been the main daily national newspaper in Zimbabwe. Competition has come but The Herald has managed to maintain pole position in the market. 
  • It is the most recognized business and political news platform in Zimbabwe.  
  • It is the most well-known newspaper in offering classified advertisements in Zimbabwe 
  • It is in the inaugural winner of the Super brand for the year award in 2012 and it has won the award in subsequent years. 
  • It has the highest readership as confirmed by the Zimbabwe All Media Products Survey (ZAMPS). 

The Herald is a heavily paged newspaper made up of various sections. These sections include 

  • Local and foreign news 
  • Business news 
  • Sports news 
  • Entertainment news 
  • Farming news 
  • Lifestyle section 

The Herald has an unmatched online presence and has developed into sending news content via mobile devices through the Mobile News platform. 

The Herald is a mass-market newspaper that is read by all classes in the various age groups. It is read by school going children, the formally and informally employed, business executives as well as the retired. 

  Print Distribution 

  • Local market 
  • Vendors (street and suburb sales) 
  • Supermarkets – Spars, TMs, 
  • Bookshops, service stations 
  • Subscriptions 

Country agents 

The Herald is taken as the main daily national newspaper in Zimbabwe. It is well known by organizations and individual readers as the main advertising medium that reaches the specified target market at the right time with the greatest impact.  

Our Newspaper 

Our newspaper offers advertisers the following communication benefits: 

  • An influential, stable, authoritative and credible medium 
  • Active/ participative readers 
  • Can communicate detail/ complex messages 
  • Excellent production quality 
  • Broad reach across target groups 
  • National coverage to all corners of the country 
  • Builds coverage quickly – can reach almost all readers in a day 
  • High pass along readership 
  • Delivers strong business audience 
  • Not an incidental audience 

Convergence with our online brands 

Herald Awards

Our Newspaper

Our newspaper offers advertisers the following communication benefits:

  • An influential, stable, authoritative and credible medium
  • Active/ participative readers
  • Can communicate detail/ complex messages
  • Excellent production quality
  • Broad reach across target groups
  • National coverage to all corners of the country
  • Builds coverage quickly – can reach almost all readers in a day
  • High pass along readership
  • Delivers strong business audience
  • Not an incidental audience
  • Convergence with our online brands

In the Zimpapers group stable there are a variety of newspapers to choose from ranging from mass market title to niche publications.