Chronicle

The Nation's Liveliest Newspaper

The Chronicle was established in 1894. It became part of the Zimpapers Group in 1980, after the Zimbabwe Mass Media Group bought the Argus Company. Since then, it has been a well know and highly performing brand in the newspaper industry.

Today, Chronicle is a digitally oriented and robust brand that is made up of three distinct publications: Chronicle, Saturday Chronicle and Chronicle Online. 

The Chronicle managed to increase its readership by 1% to 13% according to the ZAMPS results for the third quarter 2012. It is also currently the first runner up in the 2012 super brands print media.

The Chronicle is the first newspaper to offer Matabeleland news. There is no other publication that covers the South-Western region of the country than the Chronicle. In keeping with the core-values of journalism, the Chronicle strives for fairness, balance, objectivity and accuracy in its news coverage.

 

The Chronicle mainly covers the South-Western parts of the country. This encompasses Bulawayo as well as Matabeleland North and South. It has also widened its network into the Midlands province after launching an exhaustive Midlands Edition. It also started serving the Harare market in June 2010 and its circulation figures are increasing tremendously.

Due to its motive of keeping pace with the dynamic business environment as well as readers’ needs, the Chronicle is always undergoing regular developments. The developments that it has taken up so far include

  • Changing of the masthead to make it more attractive to the reader and in line with international trends where design and layout now play an important role in attracting readers on the increasingly competitive newsstands.
  • Addition of a four page pull-out Leisure section on Saturdays that carries entertainment, showbiz and sports news as well as the latest trends in the fashion industry.
  • Introduced coverage for schools sports.
  • Have increased coverage of women’s issues in line with the gender streamlining policy.

Premium content will now be paid for on the website. Investigations and other exclusive articles fall into this category. Special articles and content from columnists will be accessed by a select audience that is willing to pay. Unique and high-quality content, written by experts, respected individuals will also be paid for on the websites.

Chronicle TV, a YouTube channel that is set to take social media by storm, will be a vibrant network broadcasting cutting edge documentaries, news reports, video podcasts and news bulletins.

Augmented reality (AR) – the use of digital visual elements and sound – will be a prominent part of Chronicle, linking the newspaper and digital platforms through a QR code.  

Chronicle has a rich library full of informative long articles that will be turned into ebooks and printed books that will be available on Amazon and our website.  

Readers will soon have an option to tap and listen to the audio narration of any story. This option will make the website friendly to readers who are on the go or are visually impaired.

The market takes Chronicle as the leader of the pack when it comes to news coverage and newspaper distribution in the South-Western parts of Zimbabwe. Both individuals and organisations take it as the main and trusted brand in the area.

The Chronicle is the first newspaper to reach the resort town of Victoria Falls and the border town of Beitbridge daily. Due to its delivery efficiency it has turned to be the most recognized newspaper in the areas.