Capitalk 100.4 FM

History of Brand

Capitalk 100.4 FM is a talk commercial radio station that terrestrially broadcasts to over 4.2 million people in the Harare Metropolitan Province and the surrounding environs. But the station can also be listened to anywhere in the world via our website, or by downloading the Zimpapers App on Google Playstore or the Capitalk application. The station started broadcasting on the 16th of January 2017 from its Chisipite base in Harare, but later moved to the Zimpapers Radio House, in Southerton, Harare, where it is currently stationed.
Zimpapers is operating Capitalk FM under a management arrangement with Kingstones who hold the Radio broadcasting Licence.

Capitalk 100.4 FM made its imprint as a predominantly talk-radio station which fuses this talk with typical Harare music. The major highlight of the station was when it became the only station in the country to ever host a sitting Head of State and Government on the 14th of June 2019 when the current President, Emmerson Mnangagwa came for a live broadcast at our studios. The station prides itself as a major contributor in shaping national discourse through the conversations it hosts with different stakeholders who contribute to national development- at micro and macro levels.

As a station, Capitalk 100.4 FM has a deliberate slant towards the talk element, which makes up the DNA of the station. All issues affecting residents are discussed, be they social, economic, political or environmental in nature. The music element comes through as a huge supporting pillar. The station predominantly broadcasts using the English language to the multicultural listeners within and outside of Harare Metropolitan Province. However, languages like ChiShona and IsiNdebele are also used as medium of communication. Our content and music are therefore tailor-made for consumption by a typical average Harare person, who is ambitious, focused and illustrious.

Capitalk 100.4 FM’s pillars of content include:

  • Socio-economic issues
  • Business matters
  • SMEs and entrepreneurship
  • Entertainment
  • News – Hourly from 7am-8pm
  • Weekday news features focusing on different issues.
  • Sport
  • Women Empowerment and Child Rights programmes
  • Culture and Religion
  • Agriculture
  • Health and Wellness
  • Development focused shows

Capitalk 100.4 FM thrives to be a bridge between elected leaders and the masses through providing a non-partisan and fair platform for both sides to interact and chat a sustainable way towards better livelihoods for citizens. It is from this background that expert guests from government and from the Private Sector and NGO sector are invited to the studio to partake in conversations that promote this economic development drive.

  • Residents of Harare Metropolitan Province and surrounding localities, with the key listeners being those aged between 30-45 years old.
  • Business, SMEs, NGOs, Government Departments, Local Authorities, Parastatals, Churches, Schools, Colleges and Universities.
  • International listeners via our online platforms.
  • Capitalk 100.4 FM is moving towards a hybrid radio format which incorporates more music in its programming, without taking away the talk aspect.
  • The station introduced news features which are aired every weekday at 8am and 2pm.
  • New look website allowing for better user interface.
  • Increase coverage of issues affecting residents in the metropolitan province of Harare.
  • The station is looking forward to expanding its terrestrial reach, and this plan is already in motion.
  • To be the go-to station for all issues current affairs, through exciting and informative programing. This will in turn grow our audiences.
  • To take advantage of our digital hardware and sell online products.