Seeing as Zimpapers is the country’s largest content producer and Zimbabwe’s biggest and most diverse media group, it only made business sense in 2017 to establish a creative entity. Hence the re-birth of BoldAds, this time as a new age Creative Unit.
The old BoldAds was known for printing the telephone directories, calendars, diaries and the like. The new one brings ‘out of the box thinking’ making it proficient in brand building through a 360-degree approach in value addition for campaign concept executions.
BoldAds serves the Zimpapers Group by handling in-house campaigns through it’s main service pillars – Digital Services Management, Commercial Content Creation and Media Management. It also offers the same services to external clients who are looking for a one-stop media-shop.